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Product Thinking
The case for abandoning project management
We grew up with project management
The larger part of the people who comprise today’s workforce was born (well) after World War Two, which means growing up with the notion of there being some form of ‘project management’. It’s therefore easy to accept project management as a given in the way of working in our companies.
Let’s first take a look at the definition of project management, so we have the same idea of the discipline that has grown big in our modern era.
Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria. A project is a temporary endeavor designed to produce a unique product, service, or result with a defined beginning and end. https://en.wikipedia.org/wiki/Project_management
A project is generally considered to be a success if the endeavor stays within budget, within time and within scope — all of which are determined at the start of the undertaking.
In today’s companies, almost everything is done under the guise of projects. The reality is that money is allocated to projects. If you are able to define a project, you can vie for project money, which provides…
