Sending the right message is trickier than you think

Corporate messages often fall short of their intentions, here’s why.

Patrick Heller
3 min readNov 28, 2022

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All too often, management sends out company-wide messages to stimulate a certain type of behavior, or vice versa, to discourage certain behavior. If you don’t do this right, the results might be exactly the opposite of what you are aiming for.

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